Let’s assume the crisis situation involves **a recall of a product due to safety concerns**. Below is a formal response to address the situation:

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**Subject: Important Notice Regarding [Product Name] Recall**

Dear Valued Customers,

We are writing to inform you of a critical issue regarding our [Product Name]. After conducting a routine safety assessment, we discovered that a limited number of units may pose a potential risk to consumer safety. As a result, we are issuing a voluntary recall of all affected products. The safety of our customers is our utmost priority, and we are taking immediate action to address this situation.

We deeply regret any inconvenience this may cause and assure you that we are working diligently to resolve this matter. Affected customers will receive a full refund, and we are offering additional support to ensure that all concerns are addressed promptly. For your convenience, we have provided detailed instructions on how to return the product and receive a refund on our website [insert link], and our customer service team is available to assist you with any questions or concerns.

Please be assured that we are thoroughly investigating the issue and are taking every necessary step to ensure this does not happen again in the future. We are committed to the highest standards of quality and safety, and we sincerely apologize for any disruption caused.

Thank you for your understanding and continued trust in [Company Name]. If you have any questions or require assistance, please do not hesitate to contact us at [Customer Service Contact Information].

Sincerely,
[Your Name]
[Your Position]
[Company Name]
[Contact Information]

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This response is formal, clear, and professional, outlining the issue, the steps being taken, and offering reassurance to the customers. It addresses the crisis with transparency and provides specific actions for affected customers to take.